Our Starting Point
Where It All Began
It All Begins With The Idea Of Building Something Special Something Luxury For The People who Love and Respect The Art.
A Personal Perspective
The Vision Behind The Label
Our vision is to make the detail of Chikankari part of a considered contemporary wardrobe. We want the fabric, silhouette and embroidery to work together, so that the garment feels meaningful to the person who chooses it.
The Early Chapters
Our First Creations
Sketches And Ideas
Lessons That Shaped Us
Our Enduring Principles
What Has Stayed With Us
Three principles guide the way we think about a Chikanlabel Luxe wardrobe. Each deserves to be seen in the details of the garments and the stories behind them.
Respect For Craft
Look closely at the stitch, motif and texture. Understanding those details is part of appreciating Chikankari beyond its finished appearance.
Thoughtful Design
Consider how the silhouette and fabric frame the embroidery. A garment should offer a balanced connection between its visual detail and the way it is worn.
Attention To Detail
The smaller details deserve attention: seams, embroidery finish, lining where stated, and the pieces that complete an outfit.
FROM OUR JOURNEY TO YOURS
The Story Continues With You
A brand’s journey becomes part of yours when you choose an outfit and make it your own. Through the occasions you dress for and the details you appreciate, Chikankari finds a place in your wardrobe.
Explore Chikanlabel Luxe and discover the silhouettes that speak to you.